Privacy Policy

Fayetteville Precious Metals Exchange LLC (Gold and Diamond Company) ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at www.goldanddiamond.co or interact with us in store, by phone, email, or text message.

1. Information We Collect

We may collect the following categories of personal information:

• Contact information: name, mailing address, email address, and phone number.
• Profile information you choose to provide: interests, birthdays or anniversaries, jewelry preferences, and items you are looking for.
• Transaction information: details about items you sell to us or purchase from us, including descriptions, valuations, and payment records.
• Appointment information: scheduled visit times, preferences, and notes related to your appointments.
• Communications: records of emails, text messages, or other correspondence with us.
• Communication preferences and consent: your email and text messaging selections, opt-in and opt-out records, and information about when and how consent was provided.
• Messaging activity: message content, delivery status, and, where enabled, email opens or link interactions used to manage and improve our communications.
• Website usage data: IP address, browser type, pages visited, time on site, and referring URLs, collected through cookies and similar tracking technologies.

2. How We Use Your Information

We use the information we collect to:

• Process and complete your transactions, including buying and selling gold, silver, diamonds, and jewelry.
• Schedule and manage appointments at our Fayetteville and Siloam Springs locations.
• Send you communications related to your transactions, including payment confirmations, item valuations, and receipts.
• Send marketing emails or texts about events, inventory, and promotions when you have opted in to the corresponding channel.
• Respond to your inquiries, comments, and requests.
• Comply with applicable laws and regulations, including record-keeping requirements for precious metals dealers.
• Improve our website, services, and customer experience.

3. Email and SMS Communications

Separate Choices for Each Type of Communication

Marketing email, marketing text messages, and non-marketing text messages have separate consent choices. Providing contact details, visiting our website, making a purchase, or submitting an inquiry does not by itself subscribe you to marketing. Consent is voluntary and is not a condition of purchase or use of our services. You may opt into one type of communication, several types, or none. We use your selections to determine which communications you receive.

Text Message Program

By affirmatively opting in, you authorize Fayetteville Precious Metals Exchange LLC (Gold and Diamond Company) to send SMS or MMS messages to the number you provide, including messages sent through automated technology. You must be 18 years of age or older to use this SMS service. Depending on your marketing and non-marketing consent selections, these may include:

• Promotional messages (marketing): recurring texts about special offers, discounts, sales, new products and inventory, and store events.
• Transactional messages (non-marketing): updates and confirmations about purchases, sales, or repairs you arrange with us.
• Alerts (non-marketing): appointment confirmations and reminders, service notifications, and responses to your inquiries.

Message frequency varies. Message and data rates may apply. You can opt out at any time by replying STOP to the number that sent you a text. You may receive a single non-promotional confirmation of your opt-out; further texts covered by your request will stop. To rejoin, complete the opt-in process again. Reply HELP for assistance, or contact hello@goldanddiamond.co or (479) 301-2438. You can also contact us to withdraw consent through another reasonable method.

We use mobile numbers, consent records, and messaging activity to operate the program, honor your preferences, provide support, and maintain appropriate records. See the SMS and MMS Text Messaging Terms for additional program details.

Marketing Email

If you separately subscribe to marketing email, you authorize Fayetteville Precious Metals Exchange LLC (Gold and Diamond Company) to send offers, new inventory announcements, event information, and related news. Email frequency varies. Each marketing email identifies Gold & Diamond Company and includes our mailing address and an unsubscribe link. You may unsubscribe through that link or by contacting us. Necessary non-promotional emails about transactions, appointments, or inquiries may continue after you unsubscribe from marketing email. Email and text messaging preferences are managed separately.

4. How We Share Your Information

We do not sell your personal information. We may share your information in the following limited circumstances:

• Service providers: We may share information needed by vendors who help us operate our business, such as payment processors, hosting providers, customer support subcontractors, and communications delivery services. They may use that information only to provide services on our behalf, subject to the mobile information and consent restrictions below.
• Legal requirements: As a licensed precious metals dealer, we may be required by law to collect and report certain transaction information to state or local authorities.
• Business transfers: If we are acquired, merged, or sold, your information may be transferred as part of that transaction.
• With your consent: We may share your information for any other purpose with your prior consent.

Mobile Information and Text Messaging Consent: No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. Information sharing to subcontractors in support services, such as customer service, is permitted. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

5. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to enhance your browsing experience, analyze site traffic, and understand how visitors use our site. You can control cookies through your browser settings. Note that disabling cookies may affect some features of the website.

We may use third-party analytics services (such as Google Analytics) that collect information about your use of our website. These services have their own privacy policies governing the use of that information.

6. Data Retention

We retain personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, comply with our legal obligations (including precious metals dealer record-keeping laws), resolve disputes, and enforce our agreements. This may include keeping consent records and limited suppression information needed to document your choices and prevent unwanted marketing after an opt-out.

7. Security

We implement reasonable administrative, technical, and physical safeguards to protect your personal information from unauthorized access, use, or disclosure. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

8. Your Rights and Choices

Depending on your location, you may have the right to:

• Request access to the personal information we hold about you.
• Request correction of inaccurate or incomplete information.
• Request deletion of your personal information, subject to our legal obligations.
• Opt out of marketing emails or SMS messages at any time.

To exercise any of these rights, please contact us using the information in Section 10 below.

9. Children's Privacy

Our services are not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If we learn we have collected such information, we will delete it promptly.

10. Contact Us

If you have questions about this Privacy Policy or our privacy practices, please contact us:

11. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the last-updated date at the top of this page and provide additional notice when required by law. Changes to this policy do not by themselves subscribe you to marketing or expand your existing consent. Please also review our Terms & Conditions.