15 Years of Honest Service in Northwest Arkansas
Since 2011, Gold & Diamond Company has been the trusted choice for buying and selling gold, silver, diamonds, and luxury watches. Same owner. Same values. Now with two locations to serve you better.
Our Story
Gold & Diamond Company started in 2011 with a simple idea: treat people fairly and earn their trust. Jonathan opened our first location in Fayetteville's Fiesta Square, and 15 years later, we're still here—same owner, same commitment to honest service.
What began as a single store has grown into a trusted resource for all of Northwest Arkansas. We opened our second location in Siloam Springs to better serve customers in the western part of the region. But no matter how we grow, our approach stays the same: fair prices, straightforward evaluations, and respect for every person who walks through our doors.
We're not a pawn shop. We're not a faceless chain. We're a locally owned business built on relationships and reputation. When you sell us your gold or design an engagement ring with us, you're working with people who stake their names on every transaction.
Meet the Team
Jonathan
Owner
15 years
Jonathan founded Gold & Diamond Company in 2011 and has personally overseen every aspect of the business for 15 years. His expertise spans precious metals, diamonds, estate jewelry, and luxury watches. When you have a significant transaction or complex question, Jonathan is often the one you'll work with directly.
Brooke
Fayetteville Manager
5 years with Gold & Diamond Company
Brooke manages day-to-day operations at our Fayetteville location and takes pride in making every customer feel like family. Her warmth and attention to detail set the tone for the whole team—and her greatest joy is seeing people leave happy.
Zach
Siloam Springs Manager
Zach runs our Siloam Springs location and ensures every customer receives the same trusted service we're known for. He's knowledgeable across all our services and dedicated to making the western Benton County location a go-to resource for the community.
Madi
Staff
Madi brings energy and warmth to every customer interaction. She's trained across all our services and is especially skilled at making first-time visitors feel comfortable and informed.
What We Stand For
Honesty Above Everything
We tell you what your items are worth—not what we think you want to hear. Our reputation is built on fair, transparent evaluations.
No Pressure, Ever
We give you information and let you decide. No pushy tactics, no artificial urgency, no games.
Expertise You Can Trust
We know gold, silver, diamonds, and watches. We stay current on markets, trends, and authentication. When you work with us, you're working with people who genuinely understand what they're looking at.
Respect for Your Time
We know your time is valuable. Most evaluations take 10–15 minutes. We're efficient without being rushed.
Community First
We've been part of Northwest Arkansas for 15 years. We sponsor local events, support local causes, and treat our neighbors the way we'd want to be treated.
Why Northwest Arkansas Chooses Us
15 Years, Same Owner
Continuity matters. You're not dealing with a franchise that changes hands every few years. Jonathan has run this business since day one.
Two Convenient Locations
Visit us in Fayetteville or Siloam Springs. Same great service at both.
We Handle Large Transactions
Need to sell $50,000+ in gold? We have the resources and expertise to handle transactions that other buyers can't.
Full-Service Expertise
Gold buying, custom engagement rings, estate jewelry, luxury watches—we do it all under one roof, with real knowledge in each area.
No Appointment Needed
Walk in anytime during business hours. We're ready when you are.
Part of the Community
We're proud to be part of Northwest Arkansas. Over 15 years, we've put down deep roots here—and we believe in giving back to the community that has supported us.
Small Business Network
We actively connect with and support other small businesses in the area—because a stronger local economy benefits everyone.
Charity Partnerships
We've partnered with NWA food banks and holiday toy drives to support families in need.
Helping Our Neighbors
Whether it's pointing a customer to another local business or lending a hand in the community, we look for ways to make NWA a little better every day.
Our Services
Sell Your Gold & Silver
Get cash for your gold, silver, or platinum items. Fair evaluations, instant payment, and transactions of any size—even when others can't.
Learn More →Custom Engagement Rings
Design the perfect ring together. Natural and lab-grown diamonds, personalized settings, and expert guidance every step of the way.
Learn More →Estate Jewelry
Buy or sell pre-owned jewelry and heirloom pieces. We evaluate every item for both intrinsic and collector value.
Learn More →Luxury Watches
Rolex, Audemars Piguet, and Patek Philippe specialists. Buy, sell, and appraise fine timepieces.
Learn More →Visit Us — No Appointment Needed
Stop by either of our Northwest Arkansas locations anytime during business hours. Walk in, get a free evaluation, and see why customers keep coming back.
Fayetteville
3065 N College Avenue
Fayetteville, AR 72703
(479) 301-2438
Siloam Springs
1701 US-412 #30
Siloam Springs, AR 72761
(479) 445-2561